IMPACT

Design Stories That Leave a Mark

At Studio ABD, design is more than a solution—it's a force of impact. From shaping culture and behavior to transforming brands and businesses, our work creates meaningful connections and lasting value. With award-winning creativity, partnerships with leading brands, and a deep-rooted culture of aesthetics, we design experiences that leave a mark.

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10,00,000+

ITC Classmates Hook Pens

Classmate Hook and Spin now sell over a million pens each month, becoming an integral part of Gen Z's everyday life—an example of how Studio ABD connects design with culture, utility, and aspiration at just ₹10.

Collaboration With Brands


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Aditya Birla
BCCI
Godrej
BITS
Wipro
Tanishq
TAJ
Reckitt Benckiser
Paper Boat
Orient Electric
Network 18
Lafz
Kwality Walls
Kissan
Jin Jiji
Forbes
ITC
Hiranandani
Red Bull
Anand Sweets
Brita
Bosch
United Breweries
Titan
Lupin
Mellora
Jack Daniels
Havells
Isha Life

And many more

Awards

Eastern Idly dosa Batter: Finalist, Lexus Design Awards 2022, India.:
ITC Classmate: India's Best Design Project 2024:
More Awards

Publications

More Publications

Design the change you want to see in the world!