ITC Classmates Hook Pens
Classmate Hook and Spin now sell over a million pens each month, becoming an integral part of Gen Z's everyday life—an example of how Studio ABD connects design with culture, utility, and aspiration at just ₹10.
Design Stories That Leave a Mark
At Studio ABD, design is more than a solution—it's a force of impact. From shaping culture and behavior to transforming brands and businesses, our work creates meaningful connections and lasting value. With award-winning creativity, partnerships with leading brands, and a deep-rooted culture of aesthetics, we design experiences that leave a mark.
Classmate Hook and Spin now sell over a million pens each month, becoming an integral part of Gen Z's everyday life—an example of how Studio ABD connects design with culture, utility, and aspiration at just ₹10.