Stories that Evoke Joy and Nostalgia

“Working with studio ABD was a professional experience, we didn’t know we needed to do this until they pointed it out” - CEO, Paperboat

Painting the Innocent Landscape of Memory

Creating a unique library of motifs and patterns for Paperboat. Intricate festive designs cueing exuberance and abundance. Rich succulent palette bursting with vivid hues, layered with hints of gold, these stories offer joyful stunning pack we would love to gift, own and cherish.

Unlocking the Treasure Chest of Memory

We transformed a simple pack into a treasure chest of collective memory. The "old trunk" form unlocks the innocence of the past, resonating deeply. Celebrating the quirky and the minimal, we strengthened the brand’s soulful identity. It creates an emotional reunion, proving design can hold feelings, not just products.