Chak Now: Global Desi Snack

Client

Anand Sweets & Savouries

Industry

Food and Beverages


Services

Brand Strategy

Brand Naming

Brand Identity

Packaging Design

Awards & Mentions

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Indian Snacks for the Global Citizens

In a crowded snacks marketplace, emotions and gut feelings trump logic and rationale. Familiarity with modernity is a new mantra to evoke connection and pride.

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Scripting the Pulse of Modern Tradition

The name was coined by combining “Chakhna” with “Now,” giving it a fresh, youthful vibe that resonates with today’s audience. The branding is bold and animated, proudly broadcasting our love for Desi Chakhna—because… we’re like this only!

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Bridging Generations Through Our Own Desi Flavours

We bridged the generational divide, transforming snacking into a unifying cultural ritual. By recasting familiar flavors in a bold, modern dialect, we renewed their relevance. The design connects the warmth of tradition with modern day snacking.



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