Chak Now: Global Desi Snack
Client
Industry
Food and Beverages
Services
Brand Strategy
Brand Naming
Brand Identity
Packaging Design
Awards & Mentions
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Indian Snacks for the Global Citizens
In a crowded snacks marketplace, emotions and gut feelings trump logic and rationale. Familiarity with modernity is a new mantra to evoke connection and pride.
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Scripting the Pulse of Modern Tradition
The name was coined by combining “Chakhna” with “Now,” giving it a fresh, youthful vibe that resonates with today’s audience. The branding is bold and animated, proudly broadcasting our love for Desi Chakhna—because… we’re like this only!
Bridging Generations Through Our Own Desi Flavours
We bridged the generational divide, transforming snacking into a unifying cultural ritual. By recasting familiar flavors in a bold, modern dialect, we renewed their relevance. The design connects the warmth of tradition with modern day snacking.
