Lafz Personal Care Collection: Bringing out its Soulful Essence
Client
Industry
Beauty & Personal Care
Services
Visual Brand Language
Packaging Design
Awards & Mentions
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Design That Celebrates a Way of Life
At StudioABD, we approached Lafz packaging as a soulful brand story rooted in harmony with nature and self. The design expresses the purity of ingredients while building a distinctive and cohesive visual identity across the product range.
Where Science Meets Elegance in Every Detail
We shaped the visual language around the brand’s core motif of unique tree forms. This unifying element represents growth, purity, and a deep connection with nature. Paired with premium finishes, the system creates a refined, cohesive experience that resonates with conscious consumers and elevates the brand across touch-points.
A Distinct Visual Language Across All Variants
The premium packaging strengthens Lafz’s position as a brand rooted in mindful consumption. Through a balance of authenticity and elegance, it appeals to eco-conscious consumers, deepens brand loyalty, and enables Lafz to stand out with quiet distinction in a competitive market.
