Classmate Hook:
Where Function meets Fun
Client
ITC classmate
Industry
Writing Instrument
Services
Product Design
Product Engineering
Awards & Mentions
IBDA 2023
Bringing Joy to Everyday Writing
By blending function with fun, Classmate Hook brings joy to everyday writing, helping users reconnect with physical objects in a digital-first world.
Designed for Gen Z
A modern, distinctive form engineered for comfort and control, making writing feel relevant, expressive, and engaging.
Blending Familiarity with Innovation
A simple pen reimagined with a smart hook-and-clip design, adding functionality, identity, and originality without disrupting familiar writing behaviour.
