Brita MyPure:
German Engineering. Indian Elegance.
Client
Brita GmbH
Industry
Consumer Appliance
Services
Product Design
Product Engineering
UI/UX, packaging Design
Awards & Mentions
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Every Detail is Intentional
Purpose-driven details, an intuitive interface, and clear indicators come together to deliver effortless ergonomics and ease of use.
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Designed for Indian Homes
Built around Indian home realities, the intuitive interface simplifies complexity by clearly separating working, alert, and emergency information for quick, confident use.
Thoughtful Design, Effortless Use
"Working with studio ABD was a professional experience, we didn’t know we needed to do this until they pointed it out" - Hartmut Wolf, CEO Brita India
