Product Design

Product Design with Purpose

We design products that connect with people at a human level. By bridging life and design, our work adds meaning, elevates everyday use, and endures beyond trends.

Brita MyPure : German Engineering. Indian Elegance.

Created for the realities of Indian kitchens, the BRITA MyPure combines precision engineering with human-centred design, making clean water intuitive, accessible, and elegant.

Classmate Hook : Where Function meets Fun

Designed for a generation that values individuality and movement, the Classmate Hook turns a simple writing instrument into a playful, portable companion for everyday learning.

Purelt Marvella : The Future of Water Purification

A clean presence for the modern kitchen. Purelt Marvella pairs minimal design with advanced filtration technology.

Godrej Allure : Redefining Laundry with Minimalist Elegance

Sleek, simple, and efficient, Godrej Allure combines clean design, smart controls, and eco-friendly performance.

BPL Studylite : Lighting Up Young Minds

A smart, sustainable, and playful study lamp designed to make learning better for children, especially in areas with irregular power supply.

Classmate Spin : Designed for the Fidgety Mind

Designed for Gen Z’s restless, multitasking minds, this pen embraces fidgeting as creative energy, transforming constant motion into playful interaction, focus, and everyday expression

Luvlt Indulgent Chocolates : A Visually Stunning Treat

A feast for the eyes and the palate. Luvit Luscious blends visual appeal with satisfying flavour.

Tigoona's Electric Assisted Vehicle (EAV) : Driving the Change

A design-led e-mobility initiative improving everyday work, income potential, and quality of life for street entrepreneurs and delivery partners.

Havells Glamtube : Innovating the LED Batten

A modern take on the LED batten. Havells Glamtube pairs clean design with versatile dual lighting.